Continuing our series of extracts from ‘The Lost World of Football’…
The BAB Souvenir Company was known for just two, instantly recognisable products:
1 – The football club crest sticker, often in hilarious lairy colours;
2 – The star-player sticker, always carefully labelled in case of any doubt as to who was depicted.Notwithstanding, after many years of understandable neglect, BAB stickers have blossomed this century into one of the great 1970s collectables in the football card/sticker market, their original price of one new penny – the stickers came in packets of three for 3p – being forced into sharp perspective by individual eBay sales of over £5 each.
In essence, their attraction is down to the fact that hundreds of thousands of children simply couldn’t resist unpeeling backs of the stickers and attaching them to their school bags, school desks, bedroom walls and younger siblings, testing to the limit the proud boast on the retail cards:
“GREAT! Collect ALL these football “club” badges. Sticks to almost any surface.”
‘The Lost World of Football’ is available now in branches of WH Smiths and Waterstones or can be ordered here…