I don’t know if it is just me but I think French firm Le Coq Sportif made some of the finest looking football strips ever…
This section of an MC Sports leaflet from 1984-85 proves it – from Spurs shadow stripe to Villa’s elegant collar and Everton’s silver – not a bad kit among them…
All sorts of kittery can be found in ‘Got, Not Got’ available online here…
Got, Not Got 
The Spurs kits were good (always partial to a badge in the centre of the shirt) but the rest on this page are really bad: Chelsea’s red lines and all the collars that look like the wearers have a vest on underneath – fashion disasters.
Always liked that Chelsea one, and the yellow change strip
Remember that green St Etienne top that was briefly fashionable in the early 80s?
I’ve just seen an early 70s French sticker album that shows that Le Coq had their brand on shirts a few seasons before Admiral and Umbro in England.
The finest collection of football shirts ever. This ad from 84, but I remember their first season in 83 and the adverts in Shoot!, I’d never seen anything like them before. Villa’s kit (above), but the 83 version with claret shorts has got to be their best ever kit. Also Everton’s best ever kit. I also loved the Sunderland kit with double candy stripes, and I know I’m probably the only person in the world who likes that kit ! Superb !