The Outrageous Optimism of August – Express Soccer Special 77

Leicester City’s season died on Wednesday night at Blackpool, like a frostbitten mouse in a drainpipe.  Can it really only be eight months ago that we played Real Madrid in a full-to-the-brim, sun-drenched King Power Stadium with our shiny new players looking the part in our shiny new kit?

Can you recall just how exciting the start of the new football season was when you were a kid? After a proper length close season you were champing at the bit for it all to begin again.
Like December’s unbreakable association with Christmas, August was magical because that is when battle recommenced in the Football League.
This Daily Express Soccer Special from August 1977 promised success for all. Every team level on no points and this really could be our year.

Newcastle, with all their super stars in stripes…  were relegated with a feeble 22 points.

Everton, all ready for Goodison glory, managed a creditable 3rd place, a couple of points behind Liverpool in 2nd. Not quite glory.

And magical Manchester City were a place behind the Toffees, with no silverware to show for their big spending.

Somebody has got to win it, and this season the League Champions came in the unlikely form of newly-promoted Nottingham Forest, led by Brian Clough before he traded his yellow sweatshirt for a green one.

Leicester? For all my pre-season excitement 1977-78 proved to be one of the club’s worst ever. We even finished below Newcastle…

Take a trip down Nostalgia Avenue and turn left onto RoseTinted Street… buy ‘Got, Not Got’ here.

About thefoxfanzine

Editor of The FOX Fanzine - covering Leicester City for 23 years... it seems longer.
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3 Responses to The Outrageous Optimism of August – Express Soccer Special 77

  1. A FKS Collector says:

    In Autumn term of 77′ that Everton squad came to our school to run coaching sessions, play a quick game against the First XI and have lunch with us, two players per table. I had Ronnie Goodlass and Mick Pejic play/coach in our game – and we had David Jones and Martin Dobson (who was injured at the time) at our lunch table. All the lads at our table were Reds. As I had just turned 18 at the time, I used to see Goodlass, of a Friday night (before EFC home games), in the Childwall Abbey pub. Different times.

    • thefoxfanzine says:

      Great memories, thanks for sharing them.

      Have you got any photos of that or anything in your EFC kit as a kid? We are still missing an Everton one.

  2. Christopher Wright says:

    Of course one man is missing in the Forest photo – Mr Shilton. Newcastle problems were rather like now – player mutiny and resultant collapse. No wins in final 19 matches I believe. History is repeating itself…

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